Lee Hyori

Lee Hyori (Korean: 이효리, also Romanized as Lee Hyolee and officially E Hyo-lee), born on May 10, 1979, is a popular South Korean singer and actress. She started off as part of the successful K-pop girl group Fin.K.L, but has since become a solo artist. Her first album was very successful, winning many "Daesangs" (a Korean award equivalent to "Artist of the Year") for that album. She has since become the highest-paid female singer in South Korea.

Lee started her career as part of the Korean pop girl group Fin.K.L. Lee Hyori, who would become the group leader as she was the oldest member, was discovered while taking sticker pictures with her friends and was actually the last to join the group, just before their launch in January 1998. Fin.K.L. debuted officially on May 22, 1998 with their first single "Blue Rain." It was received quite well, but it was not until their second release from their first album: To My Boyfriend, that Fin. K.L. truly proved their popularity. "To My Boyfriend" became the first of their numerous number one hits. Fin K.L. became one of the most popular and successful Korean groups of all-time and rivaled with fellow popular girl group S.E.S

Although Lee has done many endorsements for various companies (including Dole), her most prominent commercials were made for Samsung Anycall. In late 2004, Lee signed an advertising contract with Samsung, for which she would make three musical commercials and songs for their Anycall cell phones. The first commercial and song, "Anymotion", were released in early 2005, featuring Eric Mun from K-pop group Shinhwa. In early 2006, the followup commercial "Anyclub" was released in two parts; this also featured Eric Mun in addition to Korean actor Kwon Sang Woo. The song "Anyclub," however, did featured neither Eric Mun nor Kwon Sang Woo. Instead, Park Teddy of 1TYM was featured. The songs from the commercials served as singles for Lee in between her albums. The final commercial was released in December 2006, titled "Anystar". The commercial differed from the first two in that it featured mostly dialogue. The commercial starred Korean actor and singer Lee Jun Ki and also YG Family trainee Park Bom.

Lee Hyori finished her contract with Biotherm early February 2007. Lee is no longer a Biotherm representative. She was recently chosen as first ever Asian-wide model for Calvin Klein Jeans, modeling for the "Pure Calvin" Collection.